SiGMA North America 2026
The first SiGMA show built around the Spanish-speaking market. Four thousand delegates, a thousand operators and the largest affiliate floor the region has hosted — three days in Mexico City.
Why Mexico, why now
Mexico is Latin America's second-largest economy and its online gambling market is forecast to grow from $1.75B in 2023 to $3.53B by 2030. Regulation is still being written, which is exactly the window in which affiliate deals get signed cheaply.
Forty-six percent of registered delegates are C-level, and the affiliate contingent — 850 at last count — is unusually senior for a first-year show. If you are buying Spanish-language traffic in 2027, the people who will price it are in this building.
Agenda highlights
Three ways in
Prices rise on 1 September. Affiliate passes are capped at 850 and were 78% sold at the last organiser update.