BEGE

The Balkan Entertainment and Gaming Expo (BEGE) will be held on 25 and 26 November 2026 in Halls 2 and 3 of Inter Expo Center in Sofia, Bulgaria. It is a trade show first: suppliers, land-based and online operators, payment providers, media and industry associations attend, and the organiser, Balkan Gaming Expo, says more than 85 companies take stands each year. Its archive lists editions going back to 2008. The floor is open from 10:30 to 18:00 on the Wednesday and from 10:30 to 17:00 on the Thursday. The official programme puts most of the talking in Hall 2. A Fashion TV Marketing & Affiliate Conference runs from 11:30 to 17:00 on the first day and from 10:30 to 12:30 on the second, interrupted by short Fashion TV show segments. On 25 November the hall also hosts a ceremony for the 20-year partnership between Palms Bet and Merkur Gaming, and on 26 November it stages the BEGE Awards 2026 in two parts between 13:30 and 15:10. The Eastern European Gaming Summit (EEGS) runs alongside in Hall 3 on both days as a separate, paid event, with a focus on regulation and technology in the region. An invitation-only BEGE & Fashion TV GG Party is set for the evening of 25 November, venue not yet confirmed. Attendance figures on the official site do not agree with each other. The home page gives more than 5,000 visitors from 60+ countries a year, while the about page cites over 6,700 visitors from more than 68 countries. Neither figure is broken down by edition. Affiliates have their own registration route. The organiser defines them as owners of sites that promote online gambling operators through SEO, paid search, display, email or content such as casino reviews and bonus comparisons, and its affiliate page also mentions access to EEGS. For an affiliate the main draw is meeting Balkan and Eastern European operators and suppliers on one floor; the conference programme had no published session titles or speakers as of 31 October 2026.