A trade desk, not a traffic reseller

About AFFHOUSE

We started in 2021 as a newsletter for eleven media buyers who were tired of reading press releases dressed as journalism. Today the desk is a small team of beat editors, each covering one part of the market; you can see who writes what on our author pages. Every piece is checked against primary sources (regulators, court filings, platform documentation) before it goes out, publishing daily from Kyiv and Lisbon. Our case studies and explainers are the reason most people come back. Every case states the period, the sample and what we could not verify, and no programme or operator can pay to change what we write about it.

Audience & media kit

Job titles skew senior: 38% affiliate and partnership managers, 27% media buyers and team leads, 14% founders and C-level, 21% product, compliance and payments.

Advertise with us

Rate card on request. Sponsored content is always labelled and never written by the editorial desk. Bookings: [email protected]

Editorial policy

1. 01Money never buys a verdictCommercial and editorial are separate teams. Advertisers see their own copy before publication, never anyone else’s, and never a review of themselves.
2. 02Everything sponsored is labelledPartner content carries a label at the top of the page, in the feed and in the newsletter. If you cannot tell, we have failed.
3. 03Numbers come with a methodEvery case and benchmark states the period, the sample and what could not be verified. If a source will not let us name them, we say that too.
4. 04Corrections stay visibleWe correct at the bottom of the article with a timestamp, and we do not quietly rewrite history. Write to [email protected].
5. 05Sources are protectedWe do not hand over correspondence, and we do not confirm to a programme who spoke to us about it. Anonymous tips: [email protected].

Contact the desk

Glossary

CPA

Cost per acquisition — a fixed fee for a player who deposits, paid once per qualified user.

RevShare

A share of net gaming revenue for the lifetime of the player, typically 25–55%.

FTD

First-time deposit. The event most CPA deals actually pay on.

Reg2Dep

The ratio of registrations that turn into deposits — the fastest read on traffic quality.

Negative carryover

Losses carried into the next month against your RevShare. Ask whether it applies before signing.

Hybrid

A smaller CPA plus a reduced RevShare, usually offered once you prove volume.

Smartlink

One link that routes traffic to whichever offer performs best for that GEO and device.

Postback (S2S)

Server-to-server conversion notification — the only reliable attribution left in most GEOs.

GEO

The country a user is in, and the unit every rate card is priced in.

Tier-1

The highest-paying markets: UK, US, CA, AU, DE and the Nordics.

Privacy

We collect an email address when you subscribe to the brief, and aggregate analytics on which articles are read. That is the whole list. We do not sell, rent or enrich reader data, and we do not run third-party ad pixels on article pages. To see, export or delete everything we hold on you, write to [email protected] from the address in question. Requests are handled within thirty days, usually within two. Data controller: AFFHOUSE MEDIA LTD.

Full privacy policy →

Terms

Everything published on affhouse.org is journalism and market commentary, not financial or legal advice. Rates, payout terms and licensing details change without notice — verify them with the programme before you commit spend. You may quote up to 100 words with a link back. Republishing full articles or photo sets requires written permission from [email protected]. Gambling content is intended for readers aged 18 and over.

Full terms of use →