YouTube affiliate marketing: formats, RPM and disclosure
How affiliates earn from YouTube: long-form vs Shorts, faceless channels, why RPM and affiliate income are separate businesses, FTC disclosure and the gambling rules.
Knowledge base: the terms, mechanics and how-tos of the trade
Plain-English explainers and step-by-step guides for iGaming affiliates and media buyers: deal types, tracking, ad platforms, SEO, fraud control and US legality, with sources.
10 min
What is native advertising? How native ad networks work
Native ads match the look of the page around them and must be labelled as ads. How the formats, networks, pricing, FTC rules and gambling policies work.
UTM Tagging Explained: UTM Parameters and Naming Conventions
What UTM parameters are, how to build a tagged link, a naming template for media buyers, and how UTMs differ from click IDs and affiliate sub-IDs.
14 min
Sports betting terms: a glossary of odds, markets and jargon
More than 80 sports betting terms explained in plain English: odds formats, bet types, vig and hold, sharp and square, prediction markets and the affiliate deal terms behind them.
Programmatic SEO for affiliates: how it works, how it fails
Programmatic SEO turns one dataset and one template into hundreds of search pages. Here is how it works, where affiliates use it and what Google penalizes.
Online gambling licenses: MGA, Curaçao, Anjouan, UKGC, US
What a gambling license is, how MGA, Curaçao, Anjouan, Isle of Man, Kahnawake, UKGC and US state licenses differ, and how affiliates check one before promoting a brand.
9 min
Meta Ads MCP: what an AI agent can do in your ad account
Meta Ads MCP lets Claude, ChatGPT and other AI clients read and edit a Meta ad account. Here is what it covers, how to connect it, and what to keep manual.
What is a media plan? How to build one, with an example
A media plan decides where your ad money goes, when it runs and what it must return. Components, build steps and a worked affiliate test plan.
In-app advertising explained: Moloco, formats, iGaming rules
How in-app ads are sold and bought, which formats exist, what Moloco is, how optimisation and fraud work, and where gambling ads are allowed inside apps.
How much do Facebook ads cost? CPM, CPC and price drivers
Facebook ads have no fixed price: an auction sets every CPM and CPC. Dated benchmarks, what moves the cost, how to size a test budget and how to keep Meta spend in check.
9 min
Google Demand Gen: placements, setup and when to use it
Google Demand Gen runs visual ads on YouTube, Shorts, Discover, Gmail, Maps and the Display Network. Where it shows, how to set it up, and the limits for gambling.
Google Ads vs Facebook ads: which is better for affiliates
Google Ads catches people who are already searching; Meta builds demand with creative. How cost, tracking and gambling rules differ, and which offers suit each.
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