14 min
Sports betting terms: a glossary of odds, markets and jargon
More than 80 sports betting terms explained in plain English: odds formats, bet types, vig and hold, sharp and square, prediction markets and the affiliate deal terms behind them.
Knowledge base: the terms, mechanics and how-tos of the trade
Plain-English explainers and step-by-step guides for iGaming affiliates and media buyers: deal types, tracking, ad platforms, SEO, fraud control and US legality, with sources.
What is iGaming? Industry, verticals and who makes money
iGaming is real-money gambling online: casino, sports betting, poker and lottery. How the industry is built, who sits in the value chain and how each side gets paid.
Micro betting explained: how it works and why it's regulated
Micro betting lets people wager on the next pitch, point or play and get a result in seconds. How the markets work, why sportsbooks push them, and how MLB and US states have responded.
What are prediction markets? How they work vs sports betting
Prediction markets trade $1 yes/no contracts on future events. How prices, fees and settlement work, how they differ from a sportsbook, and where US law stands.
9 min
CTV advertising explained: how connected TV ads are bought
CTV ads run on smart TVs and streaming devices. How the buy flows from app to DSP, what it costs, how it is measured, and why sportsbooks use it.
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