Sports betting.
DraftKings cut sales and marketing from 76% of revenue in 2021 to 23% in 2025 while spending more in dollars. FanDuel's parent followed the same curve. The numbers, and what they mean for affiliates.
PrizePicks turned a simple more-or-less fantasy format into €868m of 2025 net revenue, drew regulator action in three states and an adverse opinion in California, and sold 62.3% to Allwyn.
New York taxes mobile sportsbooks at 51% of gross gaming revenue. Gaming Commission data shows what the state collected since 2022, and what the rate means for affiliates.
How Gambling.com Group, now Grandstand, grew revenue from $28m to $165m with affiliate sites and acquisitions, shifted toward sports data, then cut its 2026 guidance.
Penn committed $1.5 billion in cash plus about $500 million in warrants to run ESPN Bet for ten years. The sportsbook lasted two. The filings show the terms, the losses and the exit.
Brazil's 2025 licensed betting market in numbers: 79 operators, R$37 billion in GGR, R$9.95 billion in federal tax, 25,000 blocked sites and a levy rising to 15%.
How Better Collective grew from a two-founder affiliate project into a listed sports media group with €337m in revenue, and what its acquisitions and reset teach affiliates.
More than 80 sports betting terms explained in plain English: odds formats, bet types, vig and hold, sharp and square, prediction markets and the affiliate deal terms behind them.
iGaming is real-money gambling online: casino, sports betting, poker and lottery. How the industry is built, who sits in the value chain and how each side gets paid.
Micro betting lets people wager on the next pitch, point or play and get a result in seconds. How the markets work, why sportsbooks push them, and how MLB and US states have responded.
Prediction markets trade $1 yes/no contracts on future events. How prices, fees and settlement work, how they differ from a sportsbook, and where US law stands.
CTV ads run on smart TVs and streaming devices. How the buy flows from app to DSP, what it costs, how it is measured, and why sportsbooks use it.
