SaaS Affiliate Programs: A Blogger's $680K Semrush Case
Anil Agarwal reports $679,985 in Semrush commissions from 2016 to April 2026. His yearly numbers show a 2020 peak and a long slide; he blames the switch to one-time pay for the later drop.
SEO
Organic search traffic.
Gambling.com Group: from affiliate sites to sports data
How Gambling.com Group, now Grandstand, grew revenue from $28m to $165m with affiliate sites and acquisitions, shifted toward sports data, then cut its 2026 guidance.
Catena Media in the US: why a top casino affiliate shrank
Catena Media bet on North America and search. Revenue fell from €110.1m in 2022 to €46.6m in 2025. What it bought, sold and cut, and what affiliates can learn.
Better Collective: from affiliate to listed media group
How Better Collective grew from a two-founder affiliate project into a listed sports media group with €337m in revenue, and what its acquisitions and reset teach affiliates.
Programmatic SEO for affiliates: how it works, how it fails
Programmatic SEO turns one dataset and one template into hundreds of search pages. Here is how it works, where affiliates use it and what Google penalizes.
Casino SEO: how iGaming affiliate sites rank and make money
How casino and sports betting affiliate sites earn from organic search, which site format fits which budget, how to build links safely and what US rules mean for your pages.
Generative Engine Optimization: Getting Cited in ChatGPT
What generative engine optimization is, how ChatGPT search and Google AI Overviews choose sources, and a low-cost checklist for affiliate sites.
- Podcast
Mexico iGaming SEO after the World Cup and the 50% tax, with Nestor Vazquez
Nestor Vazquez of iGaming SEO Consulting explains who controls non-brand casino search in Mexico and what still works for affiliates after the tax rise.
- Interview
Why bad schema is worse than none, with Stake's Head of SEO Peter Macinković
Stake's Head of SEO Peter Macinković explains how he designs structured data: reusable entity blocks, sports event markup, subjectOf and why chasing rich results can backfire.
- Podcast
How casino affiliates can find the right partners and scale, with Makeberry's Oleksandr Kulyk
Oleksandr Kulyk of Makeberry discusses trust, traffic-to-brand matching and niche focus for casino affiliates facing a crowded, AI-saturated market.
- Podcast
Multi-source measurement and AI-driven search, with Nick Wedewer of Hims & Hers
Hims & Hers growth VP Nick Wedewer explains how he combines click data, MMM and lift tests, and how the brand is getting ready for agentic, LLM-driven search.
- Interview
Surviving Panda and Google Shopping, with Genie Ventures co-founder Ciaron Dunne
Genie Ventures co-founder Ciaron Dunne covers Google Panda, the rise of Google Shopping and CSS, failed side projects and a campaign that lost £40,000 on awards night.
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