- Podcast
How to fight fake DMCA takedowns in iGaming, with Ivana Flynn of DMCABoss
Ivana Flynn of DMCABoss explains how fake copyright notices quietly remove casino money pages from Google and how to recover them fast.
SEO
Organic search traffic.
- Podcast
Growth PR: where affiliate and PR meet in the AI era, with Kaila O'Connor
Kaila O'Connor explains her Growth PR approach to publisher partnerships, CPC vs. CPA deals, and how AI and Google updates are reshaping content affiliates.
- Webinar
DMCA attacks on affiliate sites: real threat or temporary buzz?
SEOs and affiliates from Gentoo Media and SlotCatalog, plus the maker of DMCA Boss, discuss how fake DMCA takedowns hit affiliate SEO and how to defend against them.
- Interview
Content, affiliate and the halo effect, with The Sole Supplier CEO George Sullivan
The Sole Supplier founder and CEO George Sullivan discusses dropping YouTube, a hard 2024, AI search and why content partners matter beyond last-click sales.
- Panel
Beyond keywords: the new era of search strategy for iGaming brands
An AffPapa Conference Madrid 2026 panel on Google's new AI-search guidance, E-E-A-T, brand mentions and how SEOs should handle AI Overviews and ChatGPT.
- Panel
Buy the traffic or build the brand? Paid vs organic in iGaming
An AffPapa Conference Madrid 2026 panel weighs paid acquisition against SEO and brand building, and how to balance quick returns with lasting growth.
- Conference
AffPapa Conference Madrid 2026 in photos
The affiliate-only conference in Madrid in May, in the organiser's own highlights.
- Interview
Off-page SEO and negative attacks in iGaming, with Occam Digital founder Darko Brzica
Occam Digital's Darko Brzica covers iGaming link buying, private blog networks, anchor text analysis, negative SEO attacks and why he calls GEO just SEO.
- Interview
Why traffic relevance decides affiliate revenue, with AffPapa CEO Levon Nikoghosyan
AffPapa CEO Levon Nikoghosyan discusses matching traffic to casinos by geo, choosing deal models, vetting operators and preparing for conferences in iGaming affiliate marketing.
- Interview
Google rankings, sports data and Missouri, with Gambling.com Group CEO Charles Gillespie
Gambling.com Group CEO Charles Gillespie covers the Q3 results, diversifying away from Google, spam in rankings, sports data for prediction markets and the Missouri launch.
- Interview
Technical SEO at Stake's scale, with Head of SEO Peter Macinković
Stake's Head of SEO Peter Macinković explains 170 sitemaps, indexability tracking, short-lived fixture pages, brand strength and why he sees no evidence Core Web Vitals matter.
- Podcast
Why media buyers fail: clean supply paths, AI and publishers, with Bob Regular
Industry veteran Bob Regular on where media buying is heading, why clean supply paths matter in programmatic and how AI search is hitting publishers.
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