Why traffic relevance decides affiliate revenue, with AffPapa CEO Levon Nikoghosyan

At SBC Lisbon, AffPapa CEO and founder Levon Nikoghosyan sat down with the Odys podcast to discuss iGaming affiliate strategy: how affiliates lose revenue by sending players to the wrong casinos, how to judge deals and operators, and why diversification matters as search traffic changes.

In this episode

• Nikoghosyan says a worldwide affiliate who sends all players to one casino can earn 10k instead of 100k; traffic from India, Morocco, the US and LATAM should see different casinos (19:01, 19:30, 20:00).

• He declines to name a best deal model: refshare is less risky for operators, but any model works with the right match and chemistry between the brands (4:01, 4:30, 5:02).

• Tier one affiliates, he says, are the ones who choose partners precisely, based on how relevant their traffic is, how well it converts and how fairly the operator pays (7:31, 8:02).

• For conferences he advises studying the attendee list and talking to the right person, since a pitch to the wrong contact wastes time (10:32, 11:02).

• As a red flag he names operators that have existed only a few months, since they can vanish after affiliates have sent traffic (12:00, 12:33).

• He says AI answers have cut many SEO affiliates' traffic and that operators now push social channels on TikTok and Instagram, so affiliates should diversify (17:31, 18:02, 26:30).

Interview from Odys Podcast: The High Stakes Growth Show by Odys, published on YouTube.