/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR
Off-page SEO and negative attacks in iGaming, with Occam Digital founder Darko Brzica
Occam Digital's Darko Brzica covers iGaming link buying, private blog networks, anchor text analysis, negative SEO attacks and why he calls GEO just SEO.
Episode from Odys Podcast: The High Stakes Growth Show. Summarised by the AffHouse newsroom from the full episode. How we work →
Aired Published
Off-page SEO is one of the costliest parts of running an iGaming affiliate site. Recorded at the Chiang Mai SEO conference, this Odys podcast interview features Darko Brzica, founder and CEO of Occam Digital and a former Catena Media employee, on link strategy, private blog networks, hostile tactics and LLMs.
In this episode
Brzica says iGaming links cost more and profiles are more toxic; the biggest mistakes are no strategy and wasted spend, when brand mentions and PR would help more (3:01, 3:30, 6:30, 7:02).
He likes private blog networks for owners of 50 or more sites, as an asset that adds to company valuation, but notes rising domain costs and the need for skilled staff (9:01, 9:32, 10:00).
He buys high-authority links competitors lack, plus some they have, partly through a link marketplace he co-owns (12:31, 13:02, 13:30).
His team uses AI to classify competitors' anchor text at scale from Ahrefs data, work that once meant marking each anchor by hand (19:00, 19:32, 20:00).
He describes false DMCA claims, copied sites, DDoS attacks and click-farm CTR manipulation; his defence is log-file reviews at least weekly (37:01, 38:00, 39:30, 40:00).
On LLMs, he says getting into listicles and brand mentions is the main tactic, that GEO is just SEO, and that casino search will not move to chatbots soon (41:31, 43:01, 45:30).
Interview from Odys Podcast: The High Stakes Growth Show by Odys, published on YouTube.
