Stake sponsorship case: Everton, UFC, F1 and Kick
What Stake paid for in sport and music, how Kick put casino streamers inside the same group, and where UK and US regulators pushed back.
Insights: the numbers behind the trade
Desk analysis with the methodology attached — rate cards, funnel benchmarks and the mechanics of programmes that pay.
Sportsbook marketing: what DraftKings and FanDuel spend
DraftKings cut sales and marketing from 76% of revenue in 2021 to 23% in 2025 while spending more in dollars. FanDuel's parent followed the same curve. The numbers, and what they mean for affiliates.
8 min
Ontario iGaming by the numbers: four years of an open market
Ontario's regulated online market grew from C$1.65 billion to C$4.27 billion in gaming revenue in four fiscal years. What the model, the ad rules and the enforcement record mean for affiliates.
New York sports betting tax: what the 51% rate delivered
New York taxes mobile sportsbooks at 51% of gross gaming revenue. Gaming Commission data shows what the state collected since 2022, and what the rate means for affiliates.
Kalshi vs Polymarket: how prediction markets scaled
Kalshi went from a $2 billion to a $40 billion valuation in 16 months; Polymarket took ICE money and reportedly bought its way back into the US. Both now face state lawsuits.
ESPN Bet: what Penn's $2 billion media deal delivered
Penn committed $1.5 billion in cash plus about $500 million in warrants to run ESPN Bet for ten years. The sportsbook lasted two. The filings show the terms, the losses and the exit.
Catena Media in the US: why a top casino affiliate shrank
Catena Media bet on North America and search. Revenue fell from €110.1m in 2022 to €46.6m in 2025. What it bought, sold and cut, and what affiliates can learn.
Brazil sports betting after its first regulated year
Brazil's 2025 licensed betting market in numbers: 79 operators, R$37 billion in GGR, R$9.95 billion in federal tax, 25,000 blocked sites and a levy rising to 15%.
Showing 1–8 of 8