Desk analysis with the methodology attached — rate cards, funnel benchmarks and the mechanics of programmes that pay.
DraftKings cut sales and marketing from 76% of revenue in 2021 to 23% in 2025 while spending more in dollars. FanDuel's parent followed the same curve. The numbers, and what they mean for affiliates.
New York taxes mobile sportsbooks at 51% of gross gaming revenue. Gaming Commission data shows what the state collected since 2022, and what the rate means for affiliates.
Penn committed $1.5 billion in cash plus about $500 million in warrants to run ESPN Bet for ten years. The sportsbook lasted two. The filings show the terms, the losses and the exit.
Brazil's 2025 licensed betting market in numbers: 79 operators, R$37 billion in GGR, R$9.95 billion in federal tax, 25,000 blocked sites and a levy rising to 15%.
