DraftKings cut sales and marketing from 76% of revenue in 2021 to 23% in 2025 while spending more in dollars. FanDuel's parent followed the same curve. The numbers, and what they mean for affiliates.
365 first depositors from a 2024 India crash-game campaign cost the operator $9,125 in CPA. By May 2025 they had produced $61,376 in GGR. The buyer's payout topped its spend by about $1,200.
An affiliate network's in-house team spent $686K on influencer traffic for a new offer in Australia. Reg2Dep rose from 29.75% to a reported 69.52%. What the numbers show and what they do not.
How Gambling.com Group, now Grandstand, grew revenue from $28m to $165m with affiliate sites and acquisitions, shifted toward sports data, then cut its 2026 guidance.
Two affiliate programs ran test launches in Spain and, by their account, got the same simulated players: synchronous sign-ups, card-only deposits of EUR 21-23 and emulated devices.
A €180 CPA test for a casino brand targeting Ireland saw 60% of FTDs put on hold over age and redeposit terms the offer left undefined, per the network. What it teaches about KPI terms.
A media plan decides where your ad money goes, when it runs and what it must return. Components, build steps and a worked affiliate test plan.
EPC is what one click earns you. Here is the formula, the full CPA metric chain from CTR to LTV, and a worked iGaming example that ties every number together.
You pay an ad network for traffic, earn from offers through a CPA network, and deal one-to-one with a direct advertiser. How money, risk and terms differ.
87 affiliate marketing terms for iGaming affiliates and media buyers: deal models, metrics, tracking, traffic sources, adtech, roles and compliance, defined in plain English.
What ad fraud is, the main types from bots to click farms and install fraud, how ad networks filter it before and after the bid, and what a buyer can check in their own data.
A media buyer buys paid ad placements and tunes them until each result costs less than it earns. How agency and affiliate buyers differ, the tools, and what the job pays.
