Better Collective: from affiliate to listed media group
How Better Collective grew from a two-founder affiliate project into a listed sports media group with €337m in revenue, and what its acquisitions and reset teach affiliates.
People & careers
People in the industry, appointments and careers.
What is a media buyer? Role, skills, tools and salary
A media buyer buys paid ad placements and tunes them until each result costs less than it earns. How agency and affiliate buyers differ, the tools, and what the job pays.
- Podcast
Niklas Süle on moving from pro football into iGaming with Games & Leaves
Footballer Niklas Süle explains how dressing-room leadership and fan engagement lessons shape his gaming studio Games & Leaves and its shift into iGaming.
- Interview
Why SiGMA bet on Mexico despite a 50% tax, with founder Eman Pulis
SiGMA founder Eman Pulis explains why the group launched in Mexico City despite the tax rise, how its government team works, and why he expects Mexico to follow Brazil.
- Interview
EveryMatrix's B2B strategy for Tier 1 and lottery growth, with Ivan Rozic
EveryMatrix's Global Commercial Director Ivan Rozic on the supplier's Tier 1 focus, its work with national lotteries, modular API-first tech and saying no to projects it cannot deliver on time.
- Interview
Why the UK is hard for challengers, with BoyleSports CEO Vlad Kaltenieks
BoyleSports CEO Vlad Kaltenieks explains the rebrand of a 40-year-old bookmaker, a £100m UK bet despite rising taxes, and the push for owned product.
- Interview
From strangers to a 50-person agency, with RevWise co-founders Jamie Brusey and Gary Winter
RevWise co-founders Jamie Brusey and Gary Winter on starting an affiliate agency a month after meeting, picking lanes, hiring and the finance blind spot that cost them.
- Interview
Founder lessons from 25 years in affiliate, with Hello Partner's Matthew Wood
Hello Partner founder Matthew Wood looks back on 25 years in affiliate: early SEO sites, a cashback site, Voucher Cloud, last-click attribution and near-liquidating his events firm.
- Interview
Building the APMA: churn, engagement and industry data, with founder Kevin Edwards
APMA founder and director Kevin Edwards discusses membership churn, getting members to engage, sponsorship income and the industry-wide affiliate spend data the body publishes.
- Interview
What TopCashback learned from India, a blocked deal and tracking threats, with Mike Tomkins
TopCashback co-founder Mike Tomkins covers the loss-making India site, a blocked acquisition, tracking threats from Apple and cookie rules, and the ethics behind the business.
- Interview
Omnichannel growth and putting pride aside, with Buzz Bingo CEO Dominic Mansour
Buzz Bingo CEO Dominic Mansour talks to EGR's Dan Thomas about omnichannel growth, learning straight from customers and frustration with tax and regulation.
- Podcast
From firefighter to strategist: how the iGaming payment manager role is changing
Tatiana and KP of PaymentIQ discuss how payment managers at iGaming operators balance daily firefighting with strategy, and what CEOs should expect from them.
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