Omnichannel growth and putting pride aside, with Buzz Bingo CEO Dominic Mansour

Buzz Bingo CEO Dominic Mansour, in his 25th year in the sector, says the company built its entire strategy around omnichannel after seeing how cheaply retail visitors could be turned into online customers. He talks to EGR's Dan Thomas on the Power Seat about tech, SEO, UK tax and leadership.

In this episode

• Mansour says digital was losing money when he took over and was turned around quickly; with about four and a half million retail customer visits a year, acquisition costs are under £20 (4:16, 5:00, 5:29).

• In a Glasgow club he learned customers checked the power light on the tablets, which handle 60% of digital bingo bets in retail, because some would not last a session (9:45, 10:29).

• A customer's complaint about Wi-Fi led to a five-club test that revealed a 92-club Wi-Fi problem costing "a couple of million quid" to fix (11:46, 12:21).

• Live bingo uses a host who works like a "chat moderator" playing side games; players are more loyal and it now runs 12 hours a day (15:55, 16:42, 16:51).

• He calls AI search a "massive threat" to Buzz's position as "the kings of bingo SEO", though search volumes are currently "really, really light" (21:31, 21:38, 21:57).

• On tax, he says Buzz has mitigated about half of the remote gaming duty rise, which "net net" leaves it roughly neutral thanks to the bingo duty benefit (24:10).

Episode from Power Seat by EGR Global, published on YouTube.