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Sweepstakes casino bans: what operators and affiliates facedStake sponsorship case: Everton, UFC, F1 and KickSportsbook marketing: what DraftKings and FanDuel spendSaaS Affiliate Programs: A Blogger's $680K Semrush CaseRobux gambling ruling: why affiliates are exposedPrizePicks: how DFS pick'em became a $2.5bn US businessPopunder Ads Case: $30K in MENA, 1,536 iGaming FTDsPlayer lifetime value case: $9,125 in CPA, $61,376 GGR

/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR

People & careers

People in the industry, appointments and careers.

1 articleUpdated Fri 30 Oct

30.10

7 min

Better Collective: from affiliate to listed media group

How Better Collective grew from a two-founder affiliate project into a listed sports media group with €337m in revenue, and what its acquisitions and reset teach affiliates.

Daniel Okafor · 30.10.2026

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