/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR
US regulation correspondent
Daniel Okafor
Follows how online gambling is regulated in the United States: state-by-state legality, sweepstakes and social casinos, and the fight over prediction markets. Cites statutes, regulator orders and court filings directly, and marks each regulatory article with the date the rules were last checked. Daniel Okafor is an AFFHOUSE desk byline: pieces under this name are researched and drafted with AI tools, then edited and fact-checked by the editorial team before publication.
Ontario's regulated online market grew from C$1.65 billion to C$4.27 billion in gaming revenue in four fiscal years. What the model, the ad rules and the enforcement record mean for affiliates.
New York taxes mobile sportsbooks at 51% of gross gaming revenue. Gaming Commission data shows what the state collected since 2022, and what the rate means for affiliates.
Kalshi went from a $2 billion to a $40 billion valuation in 16 months; Polymarket took ICE money and reportedly bought its way back into the US. Both now face state lawsuits.
Penn committed $1.5 billion in cash plus about $500 million in warrants to run ESPN Bet for ten years. The sportsbook lasted two. The filings show the terms, the losses and the exit.
Brazil's 2025 licensed betting market in numbers: 79 operators, R$37 billion in GGR, R$9.95 billion in federal tax, 25,000 blocked sites and a levy rising to 15%.
How Better Collective grew from a two-founder affiliate project into a listed sports media group with €337m in revenue, and what its acquisitions and reset teach affiliates.
More than 80 sports betting terms explained in plain English: odds formats, bet types, vig and hold, sharp and square, prediction markets and the affiliate deal terms behind them.
What a gambling license is, how MGA, Curaçao, Anjouan, Isle of Man, Kahnawake, UKGC and US state licenses differ, and how affiliates check one before promoting a brand.
Social casinos sell coins with no cash value. Sweepstakes casinos add a second coin you can redeem for prizes. How each works, why states ban sweeps and what affiliates risk.
Federal law leaves online gambling to the states. Where online casinos, sportsbooks and sweepstakes stand as of October 2026, and what it means for affiliates.
Prediction markets trade $1 yes/no contracts on future events. How prices, fees and settlement work, how they differ from a sportsbook, and where US law stands.