Stake sponsorship case: Everton, UFC, F1 and Kick
What Stake paid for in sport and music, how Kick put casino streamers inside the same group, and where UK and US regulators pushed back.
iGaming
Online casinos.
Robux gambling ruling: why affiliates are exposed
A federal judge ruled, at the pleading stage, that Robux are a thing of value under California gambling law. What Colvin v. Roblox decided so far and what it means for traffic sources.
Player lifetime value case: $9,125 in CPA, $61,376 GGR
365 first depositors from a 2024 India crash-game campaign cost the operator $9,125 in CPA. By May 2025 they had produced $61,376 in GGR. The buyer's payout topped its spend by about $1,200.
GGR up 615% on a modest budget rise: an operator's case
Fidel Group says Surebet 247 in Nigeria grew GGR 615% in about 18 months while its marketing budget rose 50-100%. What changed, and what affiliates can use.
8 min
Ontario iGaming by the numbers: four years of an open market
Ontario's regulated online market grew from C$1.65 billion to C$4.27 billion in gaming revenue in four fiscal years. What the model, the ad rules and the enforcement record mean for affiliates.
7 min
Fixing an offer before scaling: Reg2Dep from 30% to 70%
An affiliate network's in-house team spent $686K on influencer traffic for a new offer in Australia. Reg2Dep rose from 29.75% to a reported 69.52%. What the numbers show and what they do not.
7 min
iGaming affiliate case: $20 per slot player on top of CPA
A slot provider paid a media buying team $20 for each player who played its games, on top of a $140 operator CPA. What the July 2026 deal produced and what it shows.
Gambling.com Group: from affiliate sites to sports data
How Gambling.com Group, now Grandstand, grew revenue from $28m to $165m with affiliate sites and acquisitions, shifted toward sports data, then cut its 2026 guidance.
Affiliate fraud case: fake players and EUR 21-23 deposits
Two affiliate programs ran test launches in Spain and, by their account, got the same simulated players: synchronous sign-ups, card-only deposits of EUR 21-23 and emulated devices.
Casino ad creatives: one repack took Reg2Dep from 8% to 22%
A German Facebook casino campaign went from 8% to 22% Reg2Dep once its ads showed the bonus and slot players actually found on the site. Plus two landing-page fixes.
Catena Media in the US: why a top casino affiliate shrank
Catena Media bet on North America and search. Revenue fell from €110.1m in 2022 to €46.6m in 2025. What it bought, sold and cut, and what affiliates can learn.
7 min
Three-week casino campaign in Canada: $4,896 spend, 104% ROI
A network-reported Facebook campaign for a casino app offer in Canada, outside Ontario: $4,896 spend, $10,014 revenue, 104.55% ROI. What transfers and what does not.
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