Stake sponsorship case: Everton, UFC, F1 and Kick
What Stake paid for in sport and music, how Kick put casino streamers inside the same group, and where UK and US regulators pushed back.
Influencers
Influencer marketing and streamers.
- Podcast
Free-to-play sports prediction games without the risk, with Maksim Afanasev of Pixl.Bet
Former sportsbook product lead Maksim Afanasev explains how Pixl.Bet delivers betting-style excitement for free, and how it plans to grow and make money.
- Podcast
Flat fees vs. affiliate pay in creator programs, with Steve Messa of BetterHelp
Steve Messa, who built BetterHelp's creator program, explains why subscriber counts no longer guarantee views and how to mix flat fees with performance payouts.
- Interview
Founder lessons from 25 years in affiliate, with Hello Partner's Matthew Wood
Hello Partner founder Matthew Wood looks back on 25 years in affiliate: early SEO sites, a cashback site, Voucher Cloud, last-click attribution and near-liquidating his events firm.
- Podcast
Building an expert layer for prediction market traders, with the PredictQ co-founders
PredictQ's Justin Herzig and Cameron MacMillan on research, price comparison and portfolio tools for prediction-market traders, and trader reputation built on verifiable data.
- Podcast
Fake streamers, bad traffic and iGaming marketing, with Levon Nikoghosyan of AffPapa
AffPapa CEO Levon Nikoghosyan on inflated streamer numbers, affiliate fraud, single-channel risk and how to scale an iGaming team without losing control.
- Podcast
Growth PR: where affiliate and PR meet in the AI era, with Kaila O'Connor
Kaila O'Connor explains her Growth PR approach to publisher partnerships, CPC vs. CPA deals, and how AI and Google updates are reshaping content affiliates.
- Podcast
Hiring UGC creators as ad producers for Meta, with Mal Chia
Todd Crawford and Mal Chia explain why creative testing now does the targeting on Meta, and how to price, budget and track UGC creators hired for content.
- Podcast
Why crypto casinos can't buy players and what works instead, with Anatoly Winter
Veteran affiliate Anatoly Winter explains why Facebook struggles to reach crypto casino players and how X ambassadors, streamers and Trustpilot build acquisition.
- Interview
Building crypto casino brands beyond affiliates, with marketing specialist Martin Varrand
Marketing specialist Martin Varrand compares regulated and crypto iGaming marketing, explains why affiliates underperform in crypto and what he looks for when hiring.
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