Fake streamers, bad traffic and iGaming marketing, with Levon Nikoghosyan of AffPapa

Streamer deals and affiliate traffic are only worth the budget if the numbers are real. On SiGMA's iGaming Real Talk podcast, AffPapa CEO Levon Nikoghosyan covers streamer verification, affiliate fraud and complaints, marketing that stands out, and running a team of 42 or 43 people.

In this episode

• Nikoghosyan says plenty of streamers have fake viewers and depositors, and that one-channel marketing is not the solution; he advises several channels with smaller test budgets for each (0:05, 1:20, 2:15).

• AffPapa has a separate section for streamers, around 250 of them, and is adding integrations to pull YouTube, Telegram and Kick numbers; verifying them is easy, he says, as they change something in their bio (3:27, 3:33, 4:57, 5:09).

• After opening a complaints section, AffPapa closes 10 to 12 operators in an average year, around 12 last year, for not paying affiliates their commission (14:04, 14:12).

• His marketing view: be different by watching what other industries do rather than inventing; Endorphina's cockroach campaign "could have failed but it worked" (7:01, 11:52).

• The team is 42 or 43 people, all remote but gathering in person; for leaders he looks for responsibility and curiosity (15:30, 18:12, 20:12).

• Without the right KPIs, he says, you have no way to measure the output of a designer or a content writer (22:03).

Episode from iGaming Real Talk, published on YouTube.