- Podcast
Are there too many iGaming events? With Alex Pratt of Clarion Gaming
Clarion Gaming's Alex Pratt on a crowded conference calendar, iGB Live and ICE, and how exhibitors and attendees can measure what an event is actually worth.
Episode from iGaming Real Talk Podcast. Summarised by the AffHouse newsroom from the full episode. How we work →
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Is the iGaming conference calendar too crowded? Recorded on the show floor of iGB Live in London, Clarion Gaming's Alex Pratt tells iGaming Real Talk why he thinks some events will have to fade, why the show stays in London, what is new at ICE and how companies should judge an event's value.
In this episode
Pratt says there "has to be a point where we start to see decline and friction"; exhibitors and attendees will stop coming and events will close, so "stop sponsoring them, stop attending them" and be choosy (1:45).
He never wanted this show to be a giant or mini version of ICE; he wants a low barrier to entry so a scale-up can go toe-to-toe with a tier-one supplier (4:16).
Clarion still holds dates for next year amid the Amsterdam debate, but he says "we will stay in London" after a "really split decision", calling London the show's USP (5:48).
ICE will open Hall 7 next year, "totally focused on fintech and technology" (10:01).
He does not look at it as ROI because "everyone has a different objective"; one established B2B customer moved from counting leads to retention, upsell, cross-sell and brand (12:32).
His advice to startups: know your ideal customer, target it and work hard; the first mistake is thinking a giant booth gets deals done (22:28).
Episode from iGaming Real Talk, published on YouTube.