Stake sponsorship case: Everton, UFC, F1 and Kick
What Stake paid for in sport and music, how Kick put casino streamers inside the same group, and where UK and US regulators pushed back.
Marketing
Advertising and marketing in general: brand, creatives, promo.
Sportsbook marketing: what DraftKings and FanDuel spend
DraftKings cut sales and marketing from 76% of revenue in 2021 to 23% in 2025 while spending more in dollars. FanDuel's parent followed the same curve. The numbers, and what they mean for affiliates.
SaaS Affiliate Programs: A Blogger's $680K Semrush Case
Anil Agarwal reports $679,985 in Semrush commissions from 2016 to April 2026. His yearly numbers show a 2020 peak and a long slide; he blames the switch to one-time pay for the later drop.
PrizePicks: how DFS pick'em became a $2.5bn US business
PrizePicks turned a simple more-or-less fantasy format into €868m of 2025 net revenue, drew regulator action in three states and an adverse opinion in California, and sold 62.3% to Allwyn.
GGR up 615% on a modest budget rise: an operator's case
Fidel Group says Surebet 247 in Nigeria grew GGR 615% in about 18 months while its marketing budget rose 50-100%. What changed, and what affiliates can use.
ESPN Bet: what Penn's $2 billion media deal delivered
Penn committed $1.5 billion in cash plus about $500 million in warrants to run ESPN Bet for ten years. The sportsbook lasted two. The filings show the terms, the losses and the exit.
Casino ad creatives: one repack took Reg2Dep from 8% to 22%
A German Facebook casino campaign went from 8% to 22% Reg2Dep once its ads showed the bonus and slot players actually found on the site. Plus two landing-page fixes.
AI UGC Ads vs Human UGC: Four Reddit-Reported Tests
Four r/FacebookAds posts compared AI UGC ads with human creators. Where unit metrics were published, humans led on CTR and ROAS; AI won on cost per concept and testing speed.
YouTube affiliate marketing: formats, RPM and disclosure
How affiliates earn from YouTube: long-form vs Shorts, faceless channels, why RPM and affiliate income are separate businesses, FTC disclosure and the gambling rules.
What is a media plan? How to build one, with an example
A media plan decides where your ad money goes, when it runs and what it must return. Components, build steps and a worked affiliate test plan.
Creative brief template for performance ads (with example)
A copy-ready creative brief template for paid social and video ads, a filled example for a licensed sportsbook offer, and how to brief designers for testing.
- Podcast
Automated market intelligence for iGaming operators, with the Gmonitor co-founders
Gmonitor co-founders Rishin and Hakon explain how their AI-native platform tracks rival promotions, games and ads, and how they won First Pitch at SBC Summit.
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