- Podcast
How MOFO uses pop culture and TikTok trends to build casino games
MOFO's Jessica Collins and Jennie Strandberg explain how the studio turns viral trends and current events into fast-to-market instant casino games.
Marketing
Advertising and marketing in general: brand, creatives, promo.
- Podcast
How AI and positionless marketing help smaller iGaming teams compete, with Optimove's Pini Yakuel
Optimove CEO Pini Yakuel explains positionless marketing and how AI lets lean iGaming CRM teams compete with larger operators.
- Meetup
iGaming Club Lisbon 2026 in photos
AffPapa's iGaming Club networking night in Lisbon on 28 September, ahead of the SBC week, in the organiser's highlights.
- Podcast
Staying visible as AI assistants pick the brands, with Matthias Stadelmeyer of NYORDA
NYORDA CEO Matthias Stadelmeyer explains how AI shopping assistants shape brand choice and why publishers still carry weight in those recommendations.
- Podcast
How casino affiliates can find the right partners and scale, with Makeberry's Oleksandr Kulyk
Oleksandr Kulyk of Makeberry discusses trust, traffic-to-brand matching and niche focus for casino affiliates facing a crowded, AI-saturated market.
- Interview
From strangers to a 50-person agency, with RevWise co-founders Jamie Brusey and Gary Winter
RevWise co-founders Jamie Brusey and Gary Winter on starting an affiliate agency a month after meeting, picking lanes, hiring and the finance blind spot that cost them.
- Podcast
Flat fees vs. affiliate pay in creator programs, with Steve Messa of BetterHelp
Steve Messa, who built BetterHelp's creator program, explains why subscriber counts no longer guarantee views and how to mix flat fees with performance payouts.
- Interview
Founder lessons from 25 years in affiliate, with Hello Partner's Matthew Wood
Hello Partner founder Matthew Wood looks back on 25 years in affiliate: early SEO sites, a cashback site, Voucher Cloud, last-click attribution and near-liquidating his events firm.
- Podcast
AI, affiliate fraud and partner vetting, with Tautvydas Vasiliauskas of FirstPromoter
FirstPromoter's Tautvydas Vasiliauskas on how AI revives old affiliate fraud tactics and how program managers should vet partners in response.
- Interview
Building the APMA: churn, engagement and industry data, with founder Kevin Edwards
APMA founder and director Kevin Edwards discusses membership churn, getting members to engage, sponsorship income and the industry-wide affiliate spend data the body publishes.
- Interview
Building scalable UGC ad systems, with Make It Click founder Iveta Makedonska
Iveta Makedonska, founder and CEO of Make It Click, on UGC ads for D2C brands: diversifying content styles, managing creators, avoiding influencers and using AI.
- Webinar
Fixed-fee deals: is affiliate management turning into media buying?
Affiliate leads from Wayzen, Makeberry, Rocks Partners and Blockbuster Partners debate whether fixed fees are turning affiliate marketing into pay-to-play.
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