YouTube affiliate marketing: formats, RPM and disclosure
How affiliates earn from YouTube: long-form vs Shorts, faceless channels, why RPM and affiliate income are separate businesses, FTC disclosure and the gambling rules.
Marketing
Advertising and marketing in general: brand, creatives, promo.
What is a media plan? How to build one, with an example
A media plan decides where your ad money goes, when it runs and what it must return. Components, build steps and a worked affiliate test plan.
Creative brief template for performance ads (with example)
A copy-ready creative brief template for paid social and video ads, a filled example for a licensed sportsbook offer, and how to brief designers for testing.
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