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Sweepstakes casino bans: what operators and affiliates facedStake sponsorship case: Everton, UFC, F1 and KickSportsbook marketing: what DraftKings and FanDuel spendSaaS Affiliate Programs: A Blogger's $680K Semrush CaseRobux gambling ruling: why affiliates are exposedPrizePicks: how DFS pick'em became a $2.5bn US businessPopunder Ads Case: $30K in MENA, 1,536 iGaming FTDsPlayer lifetime value case: $9,125 in CPA, $61,376 GGR

/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR

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2 articlesUpdated Thu 29 Oct

29.10

12 min

YouTube affiliate marketing: formats, RPM and disclosure

How affiliates earn from YouTube: long-form vs Shorts, faceless channels, why RPM and affiliate income are separate businesses, FTC disclosure and the gambling rules.

Priya Raman · 29.10.2026

15.09

Podcast

35 min

Flat fees vs. affiliate pay in creator programs, with Steve Messa of BetterHelp

Steve Messa, who built BetterHelp's creator program, explains why subscriber counts no longer guarantee views and how to mix flat fees with performance payouts.

AffHouse Newsroom · 15.09.2026

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