Buying paid traffic.
DraftKings cut sales and marketing from 76% of revenue in 2021 to 23% in 2025 while spending more in dollars. FanDuel's parent followed the same curve. The numbers, and what they mean for affiliates.
A case study reports 1,536 first deposits from $30,331 of popunder traffic in MENA for a betting and casino offer. The setup, the funnel math and what does not transfer to Tier-1.
An affiliate network's in-house team spent $686K on influencer traffic for a new offer in Australia. Reg2Dep rose from 29.75% to a reported 69.52%. What the numbers show and what they do not.
An agency put $1.09M into Taboola and Outbrain in one month for a D2C shoe brand. Reported numbers, test plan, metric order, and what transfers to iGaming.
A slot provider paid a media buying team $20 for each player who played its games, on top of a $140 operator CPA. What the July 2026 deal produced and what it shows.
A network-reported Facebook campaign for a casino app offer in Canada, outside Ontario: $4,896 spend, $10,014 revenue, 104.55% ROI. What transfers and what does not.
Four r/FacebookAds posts compared AI UGC ads with human creators. Where unit metrics were published, humans led on CTR and ROAS; AI won on cost per concept and testing speed.
One agency built about 15 AI agents for its media buyers and kept five. Its autonomous buyer bot spent roughly $1,000 of a $5,000 test and shut everything down.
Native ads match the look of the page around them and must be labelled as ads. How the formats, networks, pricing, FTC rules and gambling policies work.
A media plan decides where your ad money goes, when it runs and what it must return. Components, build steps and a worked affiliate test plan.
How in-app ads are sold and bought, which formats exist, what Moloco is, how optimisation and fraud work, and where gambling ads are allowed inside apps.
Facebook ads have no fixed price: an auction sets every CPM and CPC. Dated benchmarks, what moves the cost, how to size a test budget and how to keep Meta spend in check.
