- Interview
Telehealth, pay per call and the 2025 outlook, with ClickDealer CEO Taras Kiseliuk
ClickDealer CEO Taras Kiseliuk on his path from consultant to CEO, election-year media costs, telehealth, home services leads, pay per call and TCPA rules.
Media buying
Buying paid traffic.
- Interview
Launching CPA campaigns on Adsterra, with Head of CPA Alexandra Kasatkina
Adsterra's Head of CPA Alexandra Kasatkina explains which offers suit beginners, why iGaming stays on CPM, and what tracking and tools a CPA launch needs.
- Interview
Running iGaming traffic in the US, with Traffic Balance's Anastasiia Gepolova
Traffic Balance Head of Marketing Anastasiia Gepolova on state-by-state US rules, paid search costs, player expectations and deal terms with operators.
- Interview
Native ads, investing and team building, with Adsparkx CEO Vipul Taneja
Adsparkx CEO Vipul Taneja covers his event budget, why native ads are hard, investing in 50+ companies, building a 90-person Delhi team and AI in media buying.
- Interview
Advertising in Telegram mini apps, with RichAds co-CEO Anastasiya Kazakova
RichAds co-CEO Anastasiya Kazakova explains how Telegram mini app ads work, who can advertise, targeting options, traffic quality and costs.
- Interview
Crypto advertising and traffic sources, with Bitmedia CEO Matvii Diadkov
Bitmedia CEO Matvii Diadkov on crypto traffic sources, advertiser types, budgets, top geos and why on-chain data may shape targeting.
- Interview
Why iGaming affiliates should test paid media, with Voluum's Marcin Kumięga
Voluum Business Development Director Marcin Kumięga on tracking signups and FTDs, test campaigns, common mistakes and iGaming market trends.
- Interview
Media buying for iGaming and sports, with Betwinner's Garbis Tapacian
Betwinner senior media buyer Garbis Tapacian covers ad formats, traffic sources, localisation, budget caps and whitelists for iGaming and sports campaigns.
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