Telehealth, pay per call and the 2025 outlook, with ClickDealer CEO Taras Kiseliuk

ClickDealer is a global affiliate network that, in the host's words, has been one of the Blue Book's top 20 networks for nearly a decade. In this Performance Marketing Pulse episode, recorded in December 2024, CEO Taras Kiseliuk covers how he rose from consultant to CEO, election-year media costs, 2025 verticals, telehealth, home services leads, pay per call and the TCPA rules.

In this episode

• Kiseliuk joined as a consultant when the team was about seven people, helped add offices in Toronto, Amsterdam, India, Spain and China, and rose to general manager and CEO (1:00, 1:30, 2:32).

• He says the network has reinvented itself repeatedly; US elections lift media prices, so he shifts affiliates toward European offers, and costs did not fall after the vote (6:32, 7:01, 7:32, 8:01).

• For 2025 he expects the usual new-year nutra surge, plus GLP-1 products, telemedicine and Medicare-season pay per call as growth areas (9:30, 10:31, 11:30).

• ClickDealer entered home services, which he says took years of running its own media; built around its own brand, it now makes up 25 to 30% of the business, selling leads through APIs into waterfall bidding (16:31, 17:30, 18:01, 18:31).

• He says call pricing follows buyer KPIs such as appointment rates; the TCPA consent rules could push brokers out and lift payouts, and buyers prefer inbound calls to transfers (22:30, 25:30, 26:01, 26:31).

• He advises affiliates to try AI-made video ads and says ClickDealer wants to work with big brands directly, like Impact (34:00, 35:02, 39:31).

Interview from Performance Marketing Pulse by mThink, published on YouTube.