Prediction markets, league coverage and official data, with SportsDataIO's Zach Dziura

Prediction markets are a new type of customer for sports data vendors. Recorded on the floor of SiGMA North America in Mexico City, this short interview has SportsDataIO business development director Zach Dziura discussing how much league coverage clients want, whether official data is required, and how an independent provider competes with larger rivals.

In this episode

• Dziura says a prediction market client he recently signed admits that the top three leagues cover 95 to 98 percent of demand, but he argues that more coverage is almost always better (3:03, 3:30, 4:01).

• He describes prediction markets as a CFTC-regulated futures product, which he thinks can feel more familiar to Americans used to investment accounts than sports betting does (4:31).

• SportsDataIO positions itself as independent: he jokes that it does not hand leagues bags of money, which keeps costs down, and says its licensing terms are easier than those of larger competitors (5:33, 6:00).

• On official data, he says no prediction market currently has to use it, and major players buy from several providers for redundancy (7:31).

• He says everyone at betting, gaming and fintech events is discussing prediction markets, and that the new client already operates in the traditional betting space (8:01, 8:30).

• Looking ahead, he says Liga MX will be the most popular league in Mexico but fans also want lower divisions, and real-time data is increasingly important (9:32).

Interview from Where Is My Money by Peaky Ads, published on YouTube.