How SiGMA's affiliate marketplace pays partners, with Commercial Manager Nikola Zutic

SiGMA, best known for its conferences, also runs an affiliate marketplace, AffiliateMarket.com, alongside SiGMA Play. Recorded at the debut SiGMA North America show in Mexico City, this interview has Commercial Manager Nikola Zutic telling Peaky Ads CEO Vasilii Gamov how affiliates get paid, which traffic the network wants, and where he sees room for growth.

In this episode

• Zutic describes the marketplace as a bridge between affiliates and operators; because it is a network, most deals are performance-based, mainly CPA and revenue share (1:30, 4:00).

• SiGMA settles affiliate earnings itself, in crypto or by bank transfer; he says bank payouts are only possible if the affiliate has a legal entity (4:31, 5:01).

• The network is open to all traffic sources, but at the moment it pushes SEO, email, SMS and a little PPC (5:31).

• He lists the US, UK, Brazil, Mexico and Europe as live regulated markets and sees North America as having the most potential because those markets are still booming (6:02, 6:30).

• Classic sports betting holds the largest product share in the US today, he says, though prediction markets could change that depending on how regulation develops (7:00, 7:31).

• He calls the first month after an event crucial for onboarding, and says the network can sub-rent affiliate licences to SEO affiliates in the regulated US market (10:32, 11:30, 12:00).

Interview from Where Is My Money by Peaky Ads, published on YouTube.