Inside EveryMatrix's commercial strategy, with CCO Arthur Baker

EveryMatrix is using acquisitions and local offices to push beyond its European core, and its commercial chief says more deals are coming. In this interview with iGaming Expert's Joe Streeter, recorded in Copenhagen, EveryMatrix Chief Commercial Officer Arthur Baker explains what the FSB takeover delivered, where he sees growth in Africa and the UK, and why Finland matters next.

In this episode

• Baker says the FSB acquisition retained 70% of revenue and about 70 staff against a target of nearer 20, and pushed EveryMatrix into the UK and Africa (5:58, 8:34).

• Product development for FSB's UK and African offerings helped win the Betsson multi-territory deal in Africa and the 36 Vegas deal in the UK (6:32, 6:43).

• In Africa he sees opportunity in South Africa, expects Kenya and Nigeria to be tough, and puts the longer-term value in central English and French-speaking countries (10:41, 10:52).

• Baker stays "hyper bullish" on the UK despite tax rises, and thinks France will re-regulate casino (15:59, 16:43).

• For Finland's opening, EveryMatrix has two clients signed and expects to lead B2B provision on day one (24:03).

• He promises more M&A and a market-by-market focus: "really good at five or 10 things than okay at 25" (27:16, 27:46).

Interview from iGaming Expert by SBC Media, published on YouTube.