Crypto advertising and traffic sources, with Bitmedia CEO Matvii Diadkov

Matvii Diadkov, CEO of the crypto-focused ad network Bitmedia, speaks with Keitaro CMO Ivan Rud in the first Behind The Clicks episode. They cover where crypto traffic comes from, who advertises, what budgets look like, which geos perform and how on-chain analysis might change targeting.

In this episode

• Diadkov says Bitmedia started in 2013 as a network built around the crypto audience, works with most crypto news outlets and traffic sources, and relies mainly on direct publishers (1:32, 3:00, 9:02).

• Blockchain is not used to deliver ads; instead the company analyses on-chain data from Ethereum and other EVM chains, Tron and Solana to build anonymous targeting without personal details (4:30, 6:02, 22:31).

• Beyond crypto, clients include financial products, Web3 and traditional games and iGaming; advertisers are mostly exchanges, trading bots and product teams, with few courses and NFT hype gone (7:01, 10:00, 11:33).

• He says $100 buys roughly 200 clicks, recommends around $1,000 to test several sources, and describes the largest clients as spending about $200,000 a month (13:01, 13:32, 15:30).

• Tier one markets such as the US, UK and Canada perform best, with growth in Asia and Latin America; he says advertiser activity follows bull cycles in crypto (18:30, 19:31).

• In the rapid-fire round he names sticky ads as the top format and games and iGaming as the most profitable offers, and calls AI combined with crypto the next big thing for 2025 (27:00, 28:00).

Interview from Behind The Clicks by Keitaro Tracker, published on YouTube.