9 min
Google Demand Gen: placements, setup and when to use it
Google Demand Gen runs visual ads on YouTube, Shorts, Discover, Gmail, Maps and the Display Network. Where it shows, how to set it up, and the limits for gambling.
Media buying
Buying paid traffic.
Google Ads vs Facebook ads: which is better for affiliates
Google Ads catches people who are already searching; Meta builds demand with creative. How cost, tracking and gambling rules differ, and which offers suit each.
9 min
Google Ads Editor for media buyers: bulk edits and drafts
Google Ads Editor is Google's free desktop app for bulk and offline changes. How buyers sync, bulk edit, copy campaigns, check and post without breaking accounts.
What is EPC in affiliate marketing? Formula and metrics
EPC is what one click earns you. Here is the formula, the full CPA metric chain from CTR to LTV, and a worked iGaming example that ties every number together.
Creative brief template for performance ads (with example)
A copy-ready creative brief template for paid social and video ads, a filled example for a licensed sportsbook offer, and how to brief designers for testing.
10 min
Ad Network vs CPA Network vs Direct Advertiser: Who Pays?
You pay an ad network for traffic, earn from offers through a CPA network, and deal one-to-one with a direct advertiser. How money, risk and terms differ.
10 min
Bing Ads for affiliates: costs, setup and gambling rules
Bing Ads, now Microsoft Advertising, as a second search channel after Google: where ads run, what they cost, how to set up, and what the gambling policy allows.
Affiliate marketing glossary: tracking, traffic and payouts
87 affiliate marketing terms for iGaming affiliates and media buyers: deal models, metrics, tracking, traffic sources, adtech, roles and compliance, defined in plain English.
What is a media buyer? Role, skills, tools and salary
A media buyer buys paid ad placements and tunes them until each result costs less than it earns. How agency and affiliate buyers differ, the tools, and what the job pays.
9 min
Tier 1, 2 and 3 countries: how GEO tiers work for affiliates
Tier 1, 2 and 3 are informal labels for grouping countries by purchasing power, ad prices and payouts. A consolidated list, where networks disagree, and how tiers work in iGaming.
11 min
Reddit ads for affiliates: costs, targeting, gambling rules
How Reddit ads are bought and priced, which targeting works, and why gambling, sweepstakes and betting-tips ads need pre-approval from Reddit before any spend.
Postback (S2S) tracking explained for iGaming affiliates
A postback is the server-to-server request an operator's system sends to your tracker when a player registers or deposits. How it works, what the URL carries and how to test it.
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