9 min
Meta Ads MCP: what an AI agent can do in your ad account
Meta Ads MCP lets Claude, ChatGPT and other AI clients read and edit a Meta ad account. Here is what it covers, how to connect it, and what to keep manual.
Facebook / Meta
Traffic and advertising on Meta.
How much do Facebook ads cost? CPM, CPC and price drivers
Facebook ads have no fixed price: an auction sets every CPM and CPC. Dated benchmarks, what moves the cost, how to size a test budget and how to keep Meta spend in check.
Google Ads vs Facebook ads: which is better for affiliates
Google Ads catches people who are already searching; Meta builds demand with creative. How cost, tracking and gambling rules differ, and which offers suit each.
Meta Conversions API for affiliates: setup and deduplication
How the Meta Conversions API works when the conversion happens on an operator's site: postback to CAPI, event_id deduplication traps, match quality and setup.
Meta Andromeda: what changed in ad delivery and how to adapt
Meta Andromeda picks a few thousand candidate ads out of tens of millions before ranking. What Meta has published, what buyers report, and how affiliates should adjust.
- Podcast
Facebook Forecast: the inside story of Meta's first prediction market, with Rebecca Kossnick
Rebecca Kossnick explains how Meta built Facebook Forecast, a points-based prediction market launched in 2020, why it closed and what today's builders can learn from it.
- Interview
Why Meta creative beats micro-iteration, with Triple Scale founder Deividas Tokaris
Deividas Tokaris, founder of Triple Scale, on creative production on Meta, the Andromeda shift, AI's effect on media buyers and why attribution tools stay imperfect.
- Interview
From selling leads to owning intake, with Master Strategies CEO Tim Burd
Tim Burd, known as the Godfather of Facebook Ads, explains moving from lead sales into mass tort intake: budget cycles, buyer reputation, call centers and margins.
- Podcast
Hiring UGC creators as ad producers for Meta, with Mal Chia
Todd Crawford and Mal Chia explain why creative testing now does the targeting on Meta, and how to price, budget and track UGC creators hired for content.
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