Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs
A case study reports 1,536 first deposits from $30,331 of popunder traffic in MENA for a betting and casino offer. The setup, the funnel math and what does not transfer to Tier-1.
$1.09M on Taboola and Outbrain: A Native Advertising Case
An agency put $1.09M into Taboola and Outbrain in one month for a D2C shoe brand. Reported numbers, test plan, metric order, and what transfers to iGaming.
Same campaign, three attribution models: $43.90 to $1.02
Kadam priced one $1,756 campaign three ways: $43.90 per FTD on last-click, $10.98 on post-click, $1.02 on post-view. Why the gap is a counting rule, not a bargain.
What is native advertising? How native ad networks work
Native ads match the look of the page around them and must be labelled as ads. How the formats, networks, pricing, FTC rules and gambling policies work.
UTM Tagging Explained: UTM Parameters and Naming Conventions
What UTM parameters are, how to build a tagged link, a naming template for media buyers, and how UTMs differ from click IDs and affiliate sub-IDs.
In-app advertising explained: Moloco, formats, iGaming rules
How in-app ads are sold and bought, which formats exist, what Moloco is, how optimisation and fraud work, and where gambling ads are allowed inside apps.
First-Price vs Second-Price Auction in Ad Tech, Explained
How a second price auction sets the winner and the price, how first price differs, why programmatic switched in 2019, and how search and social auctions work.
Attribution models explained: what affiliates get paid on
Last click, linear, time decay, data-driven: how attribution models split credit, how Meta and Google count, and why affiliates are paid on a different number.
Postback (S2S) tracking explained for iGaming affiliates
A postback is the server-to-server request an operator's system sends to your tracker when a player registers or deposits. How it works, what the URL carries and how to test it.
Meta Conversions API for affiliates: setup and deduplication
How the Meta Conversions API works when the conversion happens on an operator's site: postback to CAPI, event_id deduplication traps, match quality and setup.
DSP vs SSP: demand-side and supply-side platforms explained
A DSP buys ad impressions for advertisers, an SSP sells them for publishers, and they meet in a real-time auction. Here is what that means for iGaming affiliates.
What is cookie stuffing? How it steals affiliate commissions
Cookie stuffing plants an affiliate cookie without a real click, so the stuffer takes last-click credit for sales it did not drive. Mechanics, cases, law and detection.
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