$1.09M on Taboola and Outbrain: A Native Advertising Case
An agency put $1.09M into Taboola and Outbrain in one month for a D2C shoe brand. Reported numbers, test plan, metric order, and what transfers to iGaming.
E-commerce
Online retail.
- Interview
From strangers to a 50-person agency, with RevWise co-founders Jamie Brusey and Gary Winter
RevWise co-founders Jamie Brusey and Gary Winter on starting an affiliate agency a month after meeting, picking lanes, hiring and the finance blind spot that cost them.
- Podcast
Flat fees vs. affiliate pay in creator programs, with Steve Messa of BetterHelp
Steve Messa, who built BetterHelp's creator program, explains why subscriber counts no longer guarantee views and how to mix flat fees with performance payouts.
- Interview
Founder lessons from 25 years in affiliate, with Hello Partner's Matthew Wood
Hello Partner founder Matthew Wood looks back on 25 years in affiliate: early SEO sites, a cashback site, Voucher Cloud, last-click attribution and near-liquidating his events firm.
- Interview
Building the APMA: churn, engagement and industry data, with founder Kevin Edwards
APMA founder and director Kevin Edwards discusses membership churn, getting members to engage, sponsorship income and the industry-wide affiliate spend data the body publishes.
- Interview
Autonomous AI media buyers and which verticals work now, with Iamaffiliate's Attila Odri
Attila Odri, Director of Marketing at Iamaffiliate, on running autonomous AI media buyers, strong verticals now, the fate of search arbitrage and what makes affiliates last.
- Interview
Why Meta creative beats micro-iteration, with Triple Scale founder Deividas Tokaris
Deividas Tokaris, founder of Triple Scale, on creative production on Meta, the Andromeda shift, AI's effect on media buyers and why attribution tools stay imperfect.
- Interview
Building scalable UGC ad systems, with Make It Click founder Iveta Makedonska
Iveta Makedonska, founder and CEO of Make It Click, on UGC ads for D2C brands: diversifying content styles, managing creators, avoiding influencers and using AI.
- Interview
What TopCashback learned from India, a blocked deal and tracking threats, with Mike Tomkins
TopCashback co-founder Mike Tomkins covers the loss-making India site, a blocked acquisition, tracking threats from Apple and cookie rules, and the ethics behind the business.
- Interview
Building nutra offers without a factory, with 88Projects founder Sergei Glaukus
Sergei Glaukus, founder and CEO of 88Projects, covers white-label supplements, fulfilment partners, cross-promotion between rival advertisers and marketplace listings.
- Interview
Surviving Panda and Google Shopping, with Genie Ventures co-founder Ciaron Dunne
Genie Ventures co-founder Ciaron Dunne covers Google Panda, the rise of Google Shopping and CSS, failed side projects and a campaign that lost £40,000 on awards night.
- Podcast
Growth PR: where affiliate and PR meet in the AI era, with Kaila O'Connor
Kaila O'Connor explains her Growth PR approach to publisher partnerships, CPC vs. CPA deals, and how AI and Google updates are reshaping content affiliates.
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