$1.09M on Taboola and Outbrain: A Native Advertising Case
An agency put $1.09M into Taboola and Outbrain in one month for a D2C shoe brand. Reported numbers, test plan, metric order, and what transfers to iGaming.
Native
Native advertising.
10 min
What is native advertising? How native ad networks work
Native ads match the look of the page around them and must be labelled as ads. How the formats, networks, pricing, FTC rules and gambling policies work.
- Interview
Native ads, investing and team building, with Adsparkx CEO Vipul Taneja
Adsparkx CEO Vipul Taneja covers his event budget, why native ads are hard, investing in 50+ companies, building a 90-person Delhi team and AI in media buying.
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