Online retail.
RevWise co-founders Jamie Brusey and Gary Winter on starting an affiliate agency a month after meeting, picking lanes, hiring and the finance blind spot that cost them.
Steve Messa, who built BetterHelp's creator program, explains why subscriber counts no longer guarantee views and how to mix flat fees with performance payouts.
Hello Partner founder Matthew Wood looks back on 25 years in affiliate: early SEO sites, a cashback site, Voucher Cloud, last-click attribution and near-liquidating his events firm.
APMA founder and director Kevin Edwards discusses membership churn, getting members to engage, sponsorship income and the industry-wide affiliate spend data the body publishes.
Attila Odri, Director of Marketing at Iamaffiliate, on running autonomous AI media buyers, strong verticals now, the fate of search arbitrage and what makes affiliates last.
Deividas Tokaris, founder of Triple Scale, on creative production on Meta, the Andromeda shift, AI's effect on media buyers and why attribution tools stay imperfect.
Iveta Makedonska, founder and CEO of Make It Click, on UGC ads for D2C brands: diversifying content styles, managing creators, avoiding influencers and using AI.
TopCashback co-founder Mike Tomkins covers the loss-making India site, a blocked acquisition, tracking threats from Apple and cookie rules, and the ethics behind the business.
Sergei Glaukus, founder and CEO of 88Projects, covers white-label supplements, fulfilment partners, cross-promotion between rival advertisers and marketplace listings.
Genie Ventures co-founder Ciaron Dunne covers Google Panda, the rise of Google Shopping and CSS, failed side projects and a campaign that lost £40,000 on awards night.
Kaila O'Connor explains her Growth PR approach to publisher partnerships, CPC vs. CPA deals, and how AI and Google updates are reshaping content affiliates.
Lo Digital founder Chikay Lo explains building a boutique affiliate agency for luxury brands, losing clients in one summer, cash flow lessons and rethinking last-click.
