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Autonomous AI media buyers and which verticals work now, with Iamaffiliate's Attila Odri
Attila Odri, Director of Marketing at Iamaffiliate, on running autonomous AI media buyers, strong verticals now, the fate of search arbitrage and what makes affiliates last.
Episode from AGS Podcast. Summarised by the AffHouse newsroom from the full episode. How we work →
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Attila Odri has been in affiliate marketing since the late 1990s and today is Director of Marketing at Iamaffiliate. In this Affiliate Grand Slam podcast interview he describes replacing human media buyers with autonomous AI agents, says which verticals look strongest, gives his view on search arbitrage and explains what separates long-lasting affiliates from one-hit wonders.
In this episode
Odri moved from adult to mainstream offers after Google's Penguin and Panda updates, and says app installs produced his first million in profit a year later (2:02, 2:31).
His group now owns brands and SaaS, including AdBabes, a service that delivers video ads in 24 hours so affiliates need not hire and fire editors as campaigns rise and fall (3:00, 3:30, 4:02).
He says he is replacing employees with autonomous media buyers he instructs over Telegram: they test, scale winners, research new angles and launch fresh ads every day at 7:00 (7:00, 7:31, 8:00).
For affiliates, he names creative generation and deep research as the best AI uses, and describes a copywriting skill trained on conversion books and large ClickBank sales-letter offers (8:31, 9:01, 9:31).
He picks e-commerce as the best starting vertical, plus debt relief and make-money offers in the US, and says search arbitrage has died because of compliance burdens, though he expects a comeback (10:33, 11:00, 12:30).
Lasting affiliates move fast, run the work as a business with a rainy-day fund and a core team, avoid jumping between verticals, and build in-person networks, especially in the US (15:01, 16:00, 22:31, 28:31).
Interview from AGS Podcast by Affiliate Grand Slam, published on YouTube.