Why Meta creative beats micro-iteration, with Triple Scale founder Deividas Tokaris

Deividas Tokaris runs Triple Scale, a Meta ads agency for e-commerce and digital product brands, after about seven years as a media buyer. In this Affiliate Grand Slam podcast interview he explains why creative now decides results on Meta, how the Andromeda update changed testing, what AI does to the media buyer's job and how he approaches attribution.

In this episode

• Tokaris left a full-time job after burnout, found referrals poured in, and turned freelancing into an agency; he says he has personally managed around 30 million in Meta spend (0:31, 1:01, 2:02).

• He works mostly with e-commerce and digital products, including health and wellness apps in Lithuania that scale through quiz funnels, and avoids dark-hat work (3:02, 3:31).

• Successful brands behave like in-house production houses, he says, shipping high-quality creative at scale and not leaning on Meta alone, since Meta is unpredictable (4:03, 4:31, 5:00).

• After Andromeda, he says micro-iterations such as colour changes matter less; his team tests five to ten net-new concepts a week and calls its larger variations "bigger swings" (7:31, 8:01, 9:32).

• The media buyer becomes a media strategist: Claude can pull data and launch or pause campaigns, but he thinks creative strategists should still write scripts with human logic and that big brands will keep buyers (10:30, 11:33, 12:01, 14:00).

• He names not tracking creative win rate as a common mistake, advises picking one imperfect attribution model for three months, and says even 100-million brands have not solved attribution (15:31, 18:30, 19:30).

Interview from AGS Podcast by Affiliate Grand Slam, published on YouTube.