Building nutra offers without a factory, with 88Projects founder Sergei Glaukus

88Projects is a direct advertiser that builds and runs its own nutra offers, and its founder and CEO says the business now leans on partners for almost everything physical. In this Affiliate Grand Slam podcast interview, Sergei Glaukus covers white-label supply, fulfilment, cooperation between competing advertisers, payment platforms and marketplace listings, a picture of how a small team launches supplement offers in Europe.

In this episode

• Glaukus says his first attempt to have a factory build a product took seven months to deliver, far too late, and he now uses a white-label partner that also handles fulfilment (6:31, 7:01, 9:02).

• Partner fulfilment lets an offer go live without a large batch, which he says frees cash once tied up in prepaid inventory (9:31, 10:00).

• He argues that competing owners of nutra offers should work together: each collects customer emails, runs out of its own products, and promotes rivals' offers to that list (12:00, 12:31).

• He says a small core team using AI coding tools builds sites far faster; servers and domains are easy, so the product itself should come from an all-in-one supplier (5:30, 14:01, 14:30).

• He contrasts cash-on-delivery with straight sales, and says payment platforms such as Digistore, ClickBank and BuyGoods cost a few extra points but bring their own affiliates (15:32, 18:00, 19:01).

• Marketplace listings matter, he says: about 10% of revenue comes from people who see an ad, then search for the product on Amazon-style shops, and listings feed SEO and AI search answers (22:00, 22:30, 25:01).

Interview from AGS Podcast by Affiliate Grand Slam, published on YouTube.