Traffic and advertising on Meta.
Rebecca Kossnick explains how Meta built Facebook Forecast, a points-based prediction market launched in 2020, why it closed and what today's builders can learn from it.
Deividas Tokaris, founder of Triple Scale, on creative production on Meta, the Andromeda shift, AI's effect on media buyers and why attribution tools stay imperfect.
Tim Burd, known as the Godfather of Facebook Ads, explains moving from lead sales into mass tort intake: budget cycles, buyer reputation, call centers and margins.
Todd Crawford and Mal Chia explain why creative testing now does the targeting on Meta, and how to price, budget and track UGC creators hired for content.
