Buying paid traffic.
DraftKings cut sales and marketing from 76% of revenue in 2021 to 23% in 2025 while spending more in dollars. FanDuel's parent followed the same curve. The numbers, and what they mean for affiliates.
A case study reports 1,536 first deposits from $30,331 of popunder traffic in MENA for a betting and casino offer. The setup, the funnel math and what does not transfer to Tier-1.
An affiliate network's in-house team spent $686K on influencer traffic for a new offer in Australia. Reg2Dep rose from 29.75% to a reported 69.52%. What the numbers show and what they do not.
An agency put $1.09M into Taboola and Outbrain in one month for a D2C shoe brand. Reported numbers, test plan, metric order, and what transfers to iGaming.
A slot provider paid a media buying team $20 for each player who played its games, on top of a $140 operator CPA. What the July 2026 deal produced and what it shows.
A network-reported Facebook campaign for a casino app offer in Canada, outside Ontario: $4,896 spend, $10,014 revenue, 104.55% ROI. What transfers and what does not.
Four r/FacebookAds posts compared AI UGC ads with human creators. Where unit metrics were published, humans led on CTR and ROAS; AI won on cost per concept and testing speed.
One agency built about 15 AI agents for its media buyers and kept five. Its autonomous buyer bot spent roughly $1,000 of a $5,000 test and shut everything down.
