/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR
Casino & betting product editor
Elena Varga
Explains the products affiliates promote — casino games, crash games and in-play betting formats — and how the iGaming industry around them is put together. Works from game rules, RTP sheets, licence registers and operator terms, so readers can check the numbers behind each product themselves. Elena Varga is an AFFHOUSE desk byline: pieces under this name are researched and drafted with AI tools, then edited and fact-checked by the editorial team before publication.
At least eight US states passed laws against online sweepstakes casinos between May 2025 and May 2026. The bills, the letters, an $8 million settlement and the clauses that name affiliates.
A federal judge ruled, at the pleading stage, that Robux are a thing of value under California gambling law. What Colvin v. Roblox decided so far and what it means for traffic sources.
PrizePicks turned a simple more-or-less fantasy format into €868m of 2025 net revenue, drew regulator action in three states and an adverse opinion in California, and sold 62.3% to Allwyn.
Fidel Group says Surebet 247 in Nigeria grew GGR 615% in about 18 months while its marketing budget rose 50-100%. What changed, and what affiliates can use.
A slot provider paid a media buying team $20 for each player who played its games, on top of a $140 operator CPA. What the July 2026 deal produced and what it shows.
iGaming is real-money gambling online: casino, sports betting, poker and lottery. How the industry is built, who sits in the value chain and how each side gets paid.
Micro betting lets people wager on the next pitch, point or play and get a result in seconds. How the markets work, why sportsbooks push them, and how MLB and US states have responded.
Crash games are instant-win casino games where a multiplier climbs until it crashes. How a round works, what provably fair proves, where the house edge sits and what affiliates should know.