10 min
What is native advertising? How native ad networks work
Native ads match the look of the page around them and must be labelled as ads. How the formats, networks, pricing, FTC rules and gambling policies work.
Media buying
Buying paid traffic.
What is a media plan? How to build one, with an example
A media plan decides where your ad money goes, when it runs and what it must return. Components, build steps and a worked affiliate test plan.
In-app advertising explained: Moloco, formats, iGaming rules
How in-app ads are sold and bought, which formats exist, what Moloco is, how optimisation and fraud work, and where gambling ads are allowed inside apps.
How much do Facebook ads cost? CPM, CPC and price drivers
Facebook ads have no fixed price: an auction sets every CPM and CPC. Dated benchmarks, what moves the cost, how to size a test budget and how to keep Meta spend in check.
9 min
Google Demand Gen: placements, setup and when to use it
Google Demand Gen runs visual ads on YouTube, Shorts, Discover, Gmail, Maps and the Display Network. Where it shows, how to set it up, and the limits for gambling.
Google Ads vs Facebook ads: which is better for affiliates
Google Ads catches people who are already searching; Meta builds demand with creative. How cost, tracking and gambling rules differ, and which offers suit each.
9 min
Google Ads Editor for media buyers: bulk edits and drafts
Google Ads Editor is Google's free desktop app for bulk and offline changes. How buyers sync, bulk edit, copy campaigns, check and post without breaking accounts.
What is EPC in affiliate marketing? Formula and metrics
EPC is what one click earns you. Here is the formula, the full CPA metric chain from CTR to LTV, and a worked iGaming example that ties every number together.
Creative brief template for performance ads (with example)
A copy-ready creative brief template for paid social and video ads, a filled example for a licensed sportsbook offer, and how to brief designers for testing.
10 min
Ad Network vs CPA Network vs Direct Advertiser: Who Pays?
You pay an ad network for traffic, earn from offers through a CPA network, and deal one-to-one with a direct advertiser. How money, risk and terms differ.
10 min
Bing Ads for affiliates: costs, setup and gambling rules
Bing Ads, now Microsoft Advertising, as a second search channel after Google: where ads run, what they cost, how to set up, and what the gambling policy allows.
Affiliate marketing glossary: tracking, traffic and payouts
87 affiliate marketing terms for iGaming affiliates and media buyers: deal models, metrics, tracking, traffic sources, adtech, roles and compliance, defined in plain English.
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