What is a media buyer? Role, skills, tools and salary
A media buyer buys paid ad placements and tunes them until each result costs less than it earns. How agency and affiliate buyers differ, the tools, and what the job pays.
Media buying
Buying paid traffic.
9 min
Tier 1, 2 and 3 countries: how GEO tiers work for affiliates
Tier 1, 2 and 3 are informal labels for grouping countries by purchasing power, ad prices and payouts. A consolidated list, where networks disagree, and how tiers work in iGaming.
11 min
Reddit ads for affiliates: costs, targeting, gambling rules
How Reddit ads are bought and priced, which targeting works, and why gambling, sweepstakes and betting-tips ads need pre-approval from Reddit before any spend.
Postback (S2S) tracking explained for iGaming affiliates
A postback is the server-to-server request an operator's system sends to your tracker when a player registers or deposits. How it works, what the URL carries and how to test it.
Meta Andromeda: what changed in ad delivery and how to adapt
Meta Andromeda picks a few thousand candidate ads out of tens of millions before ranking. What Meta has published, what buyers report, and how affiliates should adjust.
9 min
DSP vs SSP: demand-side and supply-side platforms explained
A DSP buys ad impressions for advertisers, an SSP sells them for publishers, and they meet in a real-time auction. Here is what that means for iGaming affiliates.
12 min
ChatGPT ads: how they work and what affiliates can run
How ChatGPT ads work for media buyers: who sees them, formats, CPM and CPC pricing, setup, tracking, and why gambling offers are shut out.
11 min
CPA vs RevShare vs Hybrid: how affiliate deals pay in iGaming
CPA pays once per qualified depositor, RevShare pays a cut of net gaming revenue over time, Hybrid mixes both. Here is how each works and when each wins.
Showing 13–20 of 20