- Podcast
Scaling paid media in the AI era, with Andrei Blosh of PropellerAds
PropellerAds' Andrei Blosh on where AI helps paid campaigns, how to budget for testing and what it takes to expand into Tier-3 markets.
Media buying
Buying paid traffic.
- Interview
Running a media buying agency on AI, with Worify founder and CEO Ashish Gaba
Ashish Gaba, founder and CEO of Worify, on AI-made ads and landing pages, YouTube Demand Gen, an AI agent for Google search and nutra and e-commerce markets.
- Interview
Autonomous AI media buyers and which verticals work now, with Iamaffiliate's Attila Odri
Attila Odri, Director of Marketing at Iamaffiliate, on running autonomous AI media buyers, strong verticals now, the fate of search arbitrage and what makes affiliates last.
- Interview
Why Meta creative beats micro-iteration, with Triple Scale founder Deividas Tokaris
Deividas Tokaris, founder of Triple Scale, on creative production on Meta, the Andromeda shift, AI's effect on media buyers and why attribution tools stay imperfect.
- Webinar
Fixed-fee deals: is affiliate management turning into media buying?
Affiliate leads from Wayzen, Makeberry, Rocks Partners and Blockbuster Partners debate whether fixed fees are turning affiliate marketing into pay-to-play.
- Podcast
How MCP AI campaign optimisation works, with Marcin Kumiega of Voluum
Voluum's Marcin Kumiega explains how MCP lets Claude or GPT read live tracker data, and what that changes for media buyers in iGaming and beyond.
- Interview
From selling leads to owning intake, with Master Strategies CEO Tim Burd
Tim Burd, known as the Godfather of Facebook Ads, explains moving from lead sales into mass tort intake: budget cycles, buyer reputation, call centers and margins.
- Podcast
Buying casino, crypto and forex traffic at a $250 FTD CPA, with Blockchain-Ads
Marko Rendevski of Blockchain-Ads shares CPA benchmarks by GEO and explains how wallet targeting reaches crypto-native casino and forex players.
- Podcast
Scaling affiliate programs with automation and AI, with Margarita Prokopchik of Affise
Affise's Margarita Prokopchik on how affiliate tech evolved, spotting AI washing, MMP attribution and automating routine program work.
- Podcast
Hiring UGC creators as ad producers for Meta, with Mal Chia
Todd Crawford and Mal Chia explain why creative testing now does the targeting on Meta, and how to price, budget and track UGC creators hired for content.
- Podcast
Why affiliate programs need media buying beyond SEO, with Voluum's Kamila Łuksza-Szpyt and Marcin Kumięga
Voluum's Kamila Łuksza-Szpyt and Marcin Kumięga explain how paid media, AI and solid tracking help affiliate programs depend less on organic search.
- Panel
Buy the traffic or build the brand? Paid vs organic in iGaming
An AffPapa Conference Madrid 2026 panel weighs paid acquisition against SEO and brand building, and how to balance quick returns with lasting growth.
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