- Podcast
How programmatic DOOH is changing media buying, with Alex Weinberger of AdRoll
AdRoll's Alex Weinberger explains how programmatic digital out-of-home is bought, targeted and measured, and where it fits in a full-funnel plan.
Media buying
Buying paid traffic.
- Interview
How nutra offers scale on ClickBank, with ClickBank's Mychal Lowman
Mychal Lowman of ClickBank on nutra's shift to GLP-1 and telehealth, how direct advertisers work with a marketplace, and why offers fail to scale.
- Podcast
The ROI problem with affiliate and media buying events, with LinkUnite
Amanda Faris and Sara Malo of LinkUnite look back at Affiliate Summit and Lead Gen World and ask whether trade events still pay off for affiliates.
- Podcast
Programmatic media buying tactics that work now, with Mike Hauptman of AdLib
AdLib co-founder Mike Hauptman on DSP-agnostic programmatic access for independent agencies, AI as a force multiplier and focusing on a core client profile.
- Podcast
Why media buyers fail: clean supply paths, AI and publishers, with Bob Regular
Industry veteran Bob Regular on where media buying is heading, why clean supply paths matter in programmatic and how AI search is hitting publishers.
- Podcast
AI in media buying, Google Ads and email: lessons from Affiliate Summit and MailCon
Jim Banks and Rob Adler unpack Affiliate Summit and MailCon takeaways, AI in buying workflows, Google Ads budgeting and email deliverability.
- Interview
Snapchat ads and giveaway promotions, with GOAT Media CEO Van Oakes
GOAT Media CEO Van Oakes explains why Snapchat works as a cheap second channel next to Meta, how a truck giveaway grew to $100 million, and how sweepstakes are licensed.
- Interview
Pay per call, final expense and community, with Money Printer Marketing's Nate Ancelet
Nate Ancelet of Money Printer Marketing covers moving from solar leads to final expense, a brokerage that only trades traffic, a Telegram community and paying partners late.
- Interview
Telehealth, pay per call and the 2025 outlook, with ClickDealer CEO Taras Kiseliuk
ClickDealer CEO Taras Kiseliuk on his path from consultant to CEO, election-year media costs, telehealth, home services leads, pay per call and TCPA rules.
- Interview
Launching CPA campaigns on Adsterra, with Head of CPA Alexandra Kasatkina
Adsterra's Head of CPA Alexandra Kasatkina explains which offers suit beginners, why iGaming stays on CPM, and what tracking and tools a CPA launch needs.
- Interview
Running iGaming traffic in the US, with Traffic Balance's Anastasiia Gepolova
Traffic Balance Head of Marketing Anastasiia Gepolova on state-by-state US rules, paid search costs, player expectations and deal terms with operators.
- Interview
Native ads, investing and team building, with Adsparkx CEO Vipul Taneja
Adsparkx CEO Vipul Taneja covers his event budget, why native ads are hard, investing in 50+ companies, building a 90-person Delhi team and AI in media buying.
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