How nutra offers scale on ClickBank, with ClickBank's Mychal Lowman

ClickBank is one of the largest affiliate marketplaces, and Mychal Lowman is its Business Development Manager for affiliates. In this episode of INB.bio Nutra Talks: PROs he describes a nutra market in transition, how direct advertisers can use the platform alongside their own affiliates, and why many offers struggle to scale.

In this episode

• Lowman says nutra is changing as GLP-1 products, compound pharmacy and telehealth arrive, and that marketing must become more holistic as the audience ages (0:31, 1:00, 1:30).

• He recalls that a shift about six years ago moved nutra from low-ticket and free-plus-trial products to higher-priced ones, and expects the new change to open room for new players (1:30, 2:01).

• ClickBank wants advertisers and affiliates to keep a direct relationship; he calls the platform an addition to a direct advertiser's funnel that reaches other affiliates and traffic (2:31, 3:01, 3:30).

• A common failure, he says, is building the whole funnel and talking to affiliates last; if Facebook rejects the angle or wording, the offer cannot get traffic (5:30, 6:01, 6:32, 7:31).

• He warns against a Swiss Army knife offer: build for one traffic source, scale it, then repeat, because "all things to all people, you're nothing" (8:32, 9:00, 9:31).

• He wants advertisers to offer more ways into the funnel, since one pre-funnel angle means only about five of 200 affiliates can scale (10:31, 11:01, 11:30).

Interview from INB.bio Nutra Talks: PROs by INB.bio, published on YouTube.