What makes affiliate partnerships last and which verticals grow, with ClickDealer's Alex Nasonov

ClickDealer is a multi-vertical affiliate network, and Senior Affiliate Manager Alex Nasonov has over eight years in the industry. In this episode of INB.bio Nutra Talks: PROs he discusses partner commitment, transparency, nutra and lead gen trends, TikTok creatives and AI.

In this episode

• Nasonov says a committed partner stays active through downtime and scales to other sources, such as TikTok after Meta; asking for payout bumps or higher caps before delivering is a red flag (1:02, 1:31, 2:30).

• He says both sides hide information, affiliates their sources and angles, advertisers offer details, yet he sees more transparency; in lead gen, sharing sources is required (3:30, 4:01, 5:01).

• He sees growth in nutra and tier-one geos, with GLP-1 offers spreading from the US to the UK and Europe, and in lead gen (home improvement, car insurance, debt relief, mass torts) (6:00, 6:32, 7:31).

• He expects tier-three geos to grow as payment access widens; European markets stay hard because of cultural and payment differences, though he believes they combined match the US (8:00, 8:30, 9:32, 10:00).

• On TikTok, a video hook in the first seconds matters and creatives burn out faster than on Instagram or Facebook, so affiliates need many variants and split tests (11:31, 12:00, 12:31).

• AI cannot yet replace qualified staff, he says, but AI UGC videos work almost 80% as well as ones costing a few hundred dollars; testing an angle needs a budget of about two weeks of an offer's payout (18:02, 19:02, 22:01).

Interview from INB.bio Nutra Talks: PROs by INB.bio, published on YouTube.